Tag: for sale by owner

It’s More Than a “Sale”
Real Estate · Selling

It’s More Than a “Sale”

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Our culture is fascinated with the concept of Do-It-Yourself, and it’s no surprise that homeowners sometimes consider a DIY approach to selling. It’s even the subject of popular television shows. Court TV is popular, too, but most people wouldn’t act as their own legal counsel after watching a few episodes!

The label “For Sale By Owner” is a bit misleading. That’s because in fact, ALL homes are for sale by owner, since the homeowner holds the title. In most cases, real estate professionals are employed to facilitate the sale, but do much more than just “sell” the home. They represent the seller and market the property.

Once you go beyond selling, it becomes apparent that For Sale By Owner really translates to Unrepresented Seller. It sounds fun to sell something, but it’s not fun to be unrepresented in a competitive industry. Think about it: most buyers seek the services of an agent to save time and money. The seller is at a definite disadvantage if not armed with the same representation.

Unrepresented sellers report that the three most difficult aspects of going it alone are

  1. Pricing correctly,
  2. Preparing the home effectively, and
  3. Completing the complicated process and paperwork necessary for a successful close.

PDF Download: It’s More than a “Sale”

Kies to Your Dream Home
Real Estate · Selling

Kies to Your Dream Home

kiestohomeLeave a comment

Can you imagine an insurance agency that also offers golf lessons? What about a pastry shop that decides to manufacture and sell microscopes? Sounds a little ridiculous, doesn’t it?

If the insurance agency understands rates, risks and policyholders, they will be quite successful. On the other hand, if they attempt to offer golf lessons, they will face stiff competition from the experienced golf “pro” who does that for a living.

As for a pastry shop that sells microscopes, well, you get the picture. To be successful at a business requires in-depth knowledge of a product and the market, experience, and dedication to serving the needs of customers.

Each day technicians, chemists, bankers, teachers, brain surgeons and many others begin selling real estate on their own. Although their expertise clearly lies in another field, they decide to sell real estate on a “one-time” basis – as a “by owner.”

Selling real estate requires superior knowledge of such things as how to effectively price a property, negotiating skills navigating through contingencies, lender and inspection requirements, title concerns and possession dates combined with enthusiasm and a sensitivity to individual personalities.

Selling a home at the best price, in the shortest possible time, requires education, experience, and a seven-day-aweek commitment to success. To a licensed professional, real estate is not a weekend diversion, but a way of life. This expertise produces results in an early sale at a satisfying price. Be completely informed before selling your home.

Marcia Kies Article – Kies to Your Dream Home