Real Estate · Selling

Sights and Smells

Attracting buyers has turned into quite the competitive sport.  Once you catch a buyer’s attention with a favorable asking price, how do you encourage them to select your home from the other choices?

Namely, assault their senses!

Since first impressions do count, you should start at the front door.  Apply a fresh coat of paint and new hardware.  On the inside, paint the walls with neutral colors.  Designers recommend soft grays, beiges and tans.

Now make the buyer’s eyes dance around the home, taking in shiny new faucets, bright light fixtures, and attractive doorknobs and cabinet pulls.  Like jewelry that accessorizes your home, these details can make quite a statement about your pride of ownership.

Another way to show off is to reduce your furnishings by at least 25% throughout the house, even if you have to pay for storage.  This will convey a sense of open space to potential buyers as they size up the interior for their own belongings.

Finally, when your home is being shown, you can subconsciously influence buyers through their noses.  It may sound silly, but it’s proven that a home smelling of freshly made bread or cookies generates more offers.  Of course, a spotless kitchen helps to increase that impact.

Conveying cleanliness and comfort throughout your home will make a lasting impression, so don’t overlook the power of the senses!

Note:This article was originally published on this site on March 24, 2016. It has been updated reflect the current home market.

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